Blauw Sponsorship Impact | News

Blauw Sponsorship Impact wins 2024 European Sponsorship Award

March 12, 2024

News

Blauw Sponsorship Impact has received a prestigious European Sponsorship Award for Best Use of Measurement & Insight for our collaboration with the Mercedes-AMG PETRONAS Formula One Team on a continuous sponsorship impact tracker for their partners.

Blauw Sponsorship Impact wins European Sponsorship Award

Blauw Sponsorship Impact shortlisted for 2024 ESA Awards

December 14, 2023

News

The European Sponsorship Association (ESA) has shortlisted our Sponsorship Impact Tracker for the Mercedes-AMG PETRONAS Formula One Team for a prestigious ESA Award in the category ‘Best Use of Measurement & Insight’.

Blauw Sponsorship Impact shortlisted 2024 ESA Awards

Sponsorship impact in the women’s football domain

Sponsorship success in women’s football

Sponsor Activism

social purpose of sponsorships

The social purpose of sponsorships

Success factors of pitch-side advertising

The success factors of pitch-side advertising

Out of Sight, but Not Out of Mind

Blauw Sponsorship Impact wins ESA Award

Blauw Sponsorship Impact wins ESA Award 2023

Sponsorship Trends 2023

Keep it simple, stupid

ESA Awards nomination for Blauw Sponsorship Impact

Sebastiaan Westerhout: ‘For me, the interesting thing about this sponsor business is making informed decisions.’

Mental light bulb

No connection without social responsibility

Global UEFA Champions League research

UEFA Champions League insights 2022

Research Manager Mitchell van Dun: "We really take the time to identify with the specific wishes of a customer"

Sponsoring Expert Philip Rouwenhorst

Insights Professional Eva Gerritse

Eva Gerritse is Insights Professional of the year

Capitalising on the connection with fans

Ward Franssen: "Of course, it would be great if, in five years' time, it were self-explanatory that sponsors utilised market research."

One plus one is three

Noor van de Kraats: "As a sponsor, you want to know whether you've achieved your goal; the only way to do that is simply to measure it."

Sponsor, let yourself be heard

Member in the spotlights

Business Lead Blauw Sponsorship Impact Eva Gerritse

Formula One Fan Insights

Formula One Fan Insights

Ode to the billboard

Women’s football in the spotlight

Vera Limpens: "Ultimately, we make recommendations based on data rather than gut instinct; that's where our real strength lies"

René de Man: ‘Building a relationship with our clients energises me’

Show the Logo!

Have you met… the F1 fan?

Beware of ghosts

Forget those viewing rates

Foresight is the essence of management

Think outside the (black) box

Winning sponsors can go without sports

No (logo) awareness, no glory

The unique power of sponsoring

The unique power of sponsoring

Esports: a ray of light in a dormant sporting world

The real value of sponsoring

Nissan gives Intelligent Mobility boost by sponsoring Formula E

Euros create boost for women’s and girls’ football

The emotion of sport gives hope

Emotion, the key to sponsorship ROI

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